BREAKING AN ARTIST
Marketing Plan Funnel
Focus on the music and make sure the music is right!
Belief System
Making the Artist believe it’s possible.
“You got to have it for yourself, I can’t want it more than you.”
Vision and clarity on your brand
Understanding who you want to be within the marketplace. Your vision will connect to your fan base.
“See the void in the marketplace”
Make the artist look presentable across the board
Visual branding
Vsp’s visually pleasing
Online presence, visually pleasing
Content Development
It must reflect your brand!
It is knowing how to communicate your brand online.
Similar to Artist development but targeted for content.
“The moment you can be identified as an entertainer, your price goes up”
Getting PR so that you can become Omni-present
PR Campaign (social media)
Finding a song to cement you in as an artist.
Building a catalog
develop a content strategy
How can we get things moving with little to no money involved?
it only takes one song for you to break into the industry.
“Find the one song you can take anywhere”
Build a paid marketing strategy
Paid marketing funnel
Clothing
Streams
Get the artists to 100,000 streams with no playlisting
Building proof of concept
Look for industry partnerships
Dsp’s, tik tok, YouTube, influencers, executives, artists, producers
“Leverage, Knowledge & Resources”
Leverage comes from your results
Building your leverage of legitimate experience
“Evidence on Evidence on Evidence”
How to monetize the artist
“If you can build a profitable artist, you lit”
Merch, shows, etc.
Get funding (Investor)
“Labels like to buy momentum”
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Wanna learn more? Head over to our Owner page for more information!
Artist Management Consultation
30/60/90 Marketing Plan (Includes Personal Development)
Contract Drafting & Negotiation
