MZO Worldwide Street Team
Overview
Consumers are constantly bombarded with digital marketing materials, from social media ads and paid search ads to blast emails and weekly newsletters. It’s hard for brands to cut through the clutter and show value to consumers unless they utilize the power of human engagement.
The MemberzOnly street teams interact directly with consumers to get them excited about the brand and your location and connect with it more personally. This excitement translates into direct action, whether you want consumers to purchase your promotional packages, or studio memberships, download your app, sample your product, attend an event, or purchase your services for the first time.
Duration: 4 Hours Minimum
Benefits
Engage in a one-on-one brand experience
Distributing promotional items
Collecting information
Bringing the brand to life
Critical Components: Marketing Communication Mix
Advertising
Sales promotion
Events and experiences
PR and publicity
Direct marketing
Interacting with marketing personnel Selling
Roster
(Management) Duties:
Communicate with superior to make decisions for operational activities
Set strategic event goals
Plan and monitor the day-to-day operations
Provide constructive feedback
Evaluate and monitor the efficiency of business procedures
Oversee customer support processes
Organize customer support to enhance customer satisfaction
Review financial information
Manage operational budgets to promote profitability
Develop policies and procedures and encourage adherence
Ensures company brand materials and physical working spaces meet and exceed company presentation standards
Conducts team meetings to update members on best practices and continuing expectations
(Team Lead) Duties:
Supports team manager and performs management duties when manager is absent or away
Manages inventories and stock, including keeping detailed records of inventory use and sales, and advising management on ordering where necessary
Encourages team members, including communicating team goals and identifying areas for new training or skill checks
Answers team member questions, helps with team member problems and oversees team member work for quality and guideline compliance
Communicates deadlines and sales goals to team members
Develops strategies to promote team member adherence to company regulations and performance goals
Generates and shares comprehensive and detailed reports about team performance, mission-related objectives, and deadlines
Manage relationships with external partners and vendors
(Brand Ambassador) Duties:
Familiarize with the company’s mission, vision, and goals.
Working closely with sales and marketing staff to conceptualize marketing campaigns and strategies.
Educating customers, retailers, and distributors about our products.
Creating social media content to drive brand awareness and attract new customers.
Building rapport with customers and vendors.
Monitoring customer feedback and escalating complaints to the marketing department.
Tracking customer preferences, metrics, and media campaigns.
Representing the company at product launches, events, and trade shows.
Maintaining a positive image of the brand at all times.
(Scout) Duties:
Scouting Events and festivals
Contacting venues and promoters
Familiarize yourself with the company’s mission, vision, and goals.
Working closely with sales and marketing staff to conceptualize marketing campaigns and strategies.
Educating customers, retailers, and distributors about our products.
Creating social media content to drive brand awareness and attract new customers.
Building rapport with customers and vendors.
Monitoring customer feedback and escalating complaints to the marketing department.
(Photographer) Duties:
Market and advertise services to attract clients
Use various photographic techniques and equipment
Capture subjects in commercial-quality photographs
Use photo-enhancing software
Maintain a digital portfolio
Ensure customer satisfaction
Manage relationships with external partners and vendors
(Videographer) Duties:
Market and advertise services to attract clients
Use various photographic techniques and equipment
Capture subjects in commercial-quality Videos
Use Visual enhancing software
Maintain a digital portfolio
Ensure customer satisfaction
Manage relationships with external partners and vendors
Drone Coverage
Overview
Consumers are constantly bombarded with digital marketing materials, from social media ads and paid search ads to blast emails and weekly newsletters. It’s hard for brands to cut through the clutter and show value to consumers unless they utilize the power of human engagement.
The MemberzOnly street teams interact directly with consumers to get them excited about the brand and your location and connect with it more personally. This excitement translates into direct action, whether you want consumers to purchase your promotional packages, or studio memberships, download your app, sample your product, attend an event, or purchase your services for the first time.
Duration: 4 Hours Minimum
Benefits
Engage in a one-on-one brand experience
Distributing promotional items
Collecting information
Bringing the brand to life
Critical Components: Marketing Communication Mix
Advertising
Sales promotion
Events and experiences
PR and publicity
Direct marketing
Interacting with marketing personnel Selling
Roster
(Management) Duties:
Communicate with superior to make decisions for operational activities
Set strategic event goals
Plan and monitor the day-to-day operations
Provide constructive feedback
Evaluate and monitor the efficiency of business procedures
Oversee customer support processes
Organize customer support to enhance customer satisfaction
Review financial information
Manage operational budgets to promote profitability
Develop policies and procedures and encourage adherence
Ensures company brand materials and physical working spaces meet and exceed company presentation standards
Conducts team meetings to update members on best practices and continuing expectations
(Team Lead) Duties:
Supports team manager and performs management duties when manager is absent or away
Manages inventories and stock, including keeping detailed records of inventory use and sales, and advising management on ordering where necessary
Encourages team members, including communicating team goals and identifying areas for new training or skill checks
Answers team member questions, helps with team member problems and oversees team member work for quality and guideline compliance
Communicates deadlines and sales goals to team members
Develops strategies to promote team member adherence to company regulations and performance goals
Generates and shares comprehensive and detailed reports about team performance, mission-related objectives, and deadlines
Manage relationships with external partners and vendors
(Brand Ambassador) Duties:
Familiarize with the company’s mission, vision, and goals.
Working closely with sales and marketing staff to conceptualize marketing campaigns and strategies.
Educating customers, retailers, and distributors about our products.
Creating social media content to drive brand awareness and attract new customers.
Building rapport with customers and vendors.
Monitoring customer feedback and escalating complaints to the marketing department.
Tracking customer preferences, metrics, and media campaigns.
Representing the company at product launches, events, and trade shows.
Maintaining a positive image of the brand at all times.
(Scout) Duties:
Scouting Events and festivals
Contacting venues and promoters
Familiarize yourself with the company’s mission, vision, and goals.
Working closely with sales and marketing staff to conceptualize marketing campaigns and strategies.
Educating customers, retailers, and distributors about our products.
Creating social media content to drive brand awareness and attract new customers.
Building rapport with customers and vendors.
Monitoring customer feedback and escalating complaints to the marketing department.
(Photographer) Duties:
Market and advertise services to attract clients
Use various photographic techniques and equipment
Capture subjects in commercial-quality photographs
Use photo-enhancing software
Maintain a digital portfolio
Ensure customer satisfaction
Manage relationships with external partners and vendors
(Videographer) Duties:
Market and advertise services to attract clients
Use various photographic techniques and equipment
Capture subjects in commercial-quality Videos
Use Visual enhancing software
Maintain a digital portfolio
Ensure customer satisfaction
Manage relationships with external partners and vendors
Drone Coverage
Overview
Consumers are constantly bombarded with digital marketing materials, from social media ads and paid search ads to blast emails and weekly newsletters. It’s hard for brands to cut through the clutter and show value to consumers unless they utilize the power of human engagement.
The MemberzOnly street teams interact directly with consumers to get them excited about the brand and your location and connect with it more personally. This excitement translates into direct action, whether you want consumers to purchase your promotional packages, or studio memberships, download your app, sample your product, attend an event, or purchase your services for the first time.
Duration: 4 Hours Minimum
Benefits
Engage in a one-on-one brand experience
Distributing promotional items
Collecting information
Bringing the brand to life
Critical Components: Marketing Communication Mix
Advertising
Sales promotion
Events and experiences
PR and publicity
Direct marketing
Interacting with marketing personnel Selling
Roster
(Management) Duties:
Communicate with superior to make decisions for operational activities
Set strategic event goals
Plan and monitor the day-to-day operations
Provide constructive feedback
Evaluate and monitor the efficiency of business procedures
Oversee customer support processes
Organize customer support to enhance customer satisfaction
Review financial information
Manage operational budgets to promote profitability
Develop policies and procedures and encourage adherence
Ensures company brand materials and physical working spaces meet and exceed company presentation standards
Conducts team meetings to update members on best practices and continuing expectations
(Team Lead) Duties:
Supports team manager and performs management duties when manager is absent or away
Manages inventories and stock, including keeping detailed records of inventory use and sales, and advising management on ordering where necessary
Encourages team members, including communicating team goals and identifying areas for new training or skill checks
Answers team member questions, helps with team member problems and oversees team member work for quality and guideline compliance
Communicates deadlines and sales goals to team members
Develops strategies to promote team member adherence to company regulations and performance goals
Generates and shares comprehensive and detailed reports about team performance, mission-related objectives, and deadlines
Manage relationships with external partners and vendors
(Brand Ambassador) Duties:
Familiarize with the company’s mission, vision, and goals.
Working closely with sales and marketing staff to conceptualize marketing campaigns and strategies.
Educating customers, retailers, and distributors about our products.
Creating social media content to drive brand awareness and attract new customers.
Building rapport with customers and vendors.
Monitoring customer feedback and escalating complaints to the marketing department.
Tracking customer preferences, metrics, and media campaigns.
Representing the company at product launches, events, and trade shows.
Maintaining a positive image of the brand at all times.
(Scout) Duties:
Scouting Events and festivals
Contacting venues and promoters
Familiarize yourself with the company’s mission, vision, and goals.
Working closely with sales and marketing staff to conceptualize marketing campaigns and strategies.
Educating customers, retailers, and distributors about our products.
Creating social media content to drive brand awareness and attract new customers.
Building rapport with customers and vendors.
Monitoring customer feedback and escalating complaints to the marketing department.
(Photographer) Duties:
Market and advertise services to attract clients
Use various photographic techniques and equipment
Capture subjects in commercial-quality photographs
Use photo-enhancing software
Maintain a digital portfolio
Ensure customer satisfaction
Manage relationships with external partners and vendors
(Videographer) Duties:
Market and advertise services to attract clients
Use various photographic techniques and equipment
Capture subjects in commercial-quality Videos
Use Visual enhancing software
Maintain a digital portfolio
Ensure customer satisfaction
Manage relationships with external partners and vendors
Drone Coverage
Handing out promotional material
This may seem rather obvious, which it is, but never underestimate the importance of having feet on the ground. Street teams get flyers, posters, promotional items, and other materials into the hands of lots of people quickly and consistently, putting a friendly face to your product and making a positive first impression that doesn’t require them to download an app first.
Make the Connections
Despite the multiple roles that can serve in a successful promotional campaign, a street team’s biggest asset is often an individual’s personality. As a collective, we ensure extroverted, well-connected people who already may have their valuable local contacts but are skilled at quickly making new ones.
Drive Foot Traffic
Events are an opportunity to get Services and products in front of as many eyes as possible, and your street team can be an invaluable tool in directing traffic. Focusing on certain areas of the event, such as handing out promotional items by a main entrance, can help send more people, now armed with information and a gift, to the site of the actual location or tabling area. Or simply, walk around the event and engage with people and give out promotional items.
Giving Access
One of the biggest strengths of a smart, mobile street team is the ability to quietly gain access to areas with lots of potential customers. Tasks like stocking flyers at local businesses or handing out promotional items at events can be completed quickly and with minimal resistance, and often this method is just as or more effective than a larger (and more expensive) promotional campaign.
Keep the Conversation Going
As promotion and marketing have shifted with the rise of social media, so has the role of street teams. Instead of just posting flyers on the streets, we can also promote using hashtags, handles, and tags to instantly spread the word online about brands and products on Facebook, Twitter, Instagram, and other popular social networks. And use it on your own Facebook and Instagram pages to demonstrate how connected your location is with the local community.
Summary
Building a personal connection with consumers goes a long way toward fulfilling your goals. And it helps bring the brand and your location to life outside of its four walls, bringing it into the community in a relevant way. You don’t need to participate in every event, just the ones that make sense to you and the overall brand. You don’t need an army of participation, just a few of the right people who can be passionate ambassadors for the brand and your location. This type of engagement with your community counts towards your local marketing budget so we ensure to keep track of the labor hours spent, and costs of promotional items, and take pictures both to chronicle and promote the event on social media.